About emilied

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So far emilied has created 6 blog entries.

Sample Event 3

Come to this event! It's going to be a lot of fun.

Sample Event 2

Come to this event! It's going to be a lot of fun.

Sample Event 1

Come to this event! It's going to be a lot of fun.

National TV Ad Campaign Media Buy

Objective: An information and consumer technology corporation wanted to expand its presence in the consumer market and increase its overall brand awareness in the category. Need: Attract new buyers who were not currently being reached through the client's traditional promotional methods. Increase the overall awareness of the brand in the consumer market. Approach: Conducted market

Integrated Marketing Program

Objective: Introduce a new brand and product line into the upstart personal consumer GPS navigation industry. Need: Establish the company as a player in the industry. Increase target market awareness, resale buy consideration through a mix of push and pull marketing tactics. Approach: Defined the value proposition of the brand and pushed it through all

Marketing Strategy

Objective: Introduce a new marine electronics brand into North America, the largest recreational market in the world. A mature market with slow growth, the segment was dominated by well-entrenched and established competitors. Need: A 'to-market strategy' designed to quickly lift company awareness, brand awareness and purchase consideration to competitive levels. Approach: Developed and implemented a