Bryan Thrift Wins at Lake Hamilton

Tulsa, Okla. – Lowrance®, a world-leader in fishing electronics since 1957, dominated the Fishing League Worldwide (FLW) Cup Championship on Lake Hamilton in Hot Springs, Ark., August 9-11. Bryan Thrift won his first Championship on Sunday, one of eight of the top 10 anglers who relied on Lowrance. Of the 52 competitors in the event, 37 used Lowrance fishfinders/chartplotters.

Thrift used his Lowrance HDS and StructureScan sonar to finish with a three-day total of 15 bass for 38 pounds, 7 ounces – winning by a 5-pound, 1-ounce margin. Sunday’s final weigh-in marked the finale of the 2019 FLW Cup, which featured 52 of the best professional bass anglers from across North America. Leading the tournament on all three days of competition, Thrift took home the $300,000 top prize. With career earnings of more than $3 million dollars, Thrift is now the second all-time leading money winner in FLW history.

“We would like to congratulate Bryan on his tremendously successful career,” said Knut Frostad, CEO, Navico Group. “Anglers at all levels of experience rely on Lowrance to find fish. We are proud to offer them the tools they need and look forward to next year’s tournaments.” 

For more information on Lowrance and its tournament-winning fishfinding technology, please visit


About Lowrance: The Lowrance® brand is wholly owned by Navico, Inc. A privately held, international corporation, Navico is currently the world’s largest marine electronics company, and is the parent company to leading marine electronics brands: Lowrance, Simrad Yachting, B&G and C-MAP. Navico has approximately 1,800 employees globally and distribution in more than 100 countries worldwide.