Lowell, Mich. and Tulsa, Okla. – Lowrance and MotorGuide have announced their continued partnership after signing a long-term cooperation agreement in July. Both brands will continue to collaborate on sonar compatibility and chartplotter integration between MotorGuide trolling motors and Lowrance sonar and chartplotter technologies.

“We’re excited to continue our long-standing relationship with Lowrance,” said Kevin Read, MotorGuide senior product manager. “Both our new Tour and Xi series motors will continue to offer Lowrance sonar and chartplotter integration to help you make the most of your time on the water.”

Today, MotorGuide integrates sonar transducers into their trolling motors that are compatible with Lowrance and other top sonar brands. In addition, MotorGuide trolling motors, with integrated Pinpoint GPS, also offer chartplotter integration for connecting to Lowrance, Simrad and Mercury VesselView displays for advanced motor controls. 

“We believe that the best way to serve our customer is by giving them options,” said Lucas Steward, Lowrance product line director. “Now they can choose a MotorGuide or Lowrance trolling motor and still benefit from seamless connectivity with Lowrance displays.”

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About MotorGuide: Based in Lowell, Michigan, MotorGuide trolling motors are built to live up to the willful determination of the fisherman, through purpose-driven design, intentional features, and reliability that keeps fishermen on the water longer. More information can be found at MotorGuide.com.

About Lowrance: The Lowrance® brand is wholly owned by Navico, Inc. A privately held, international corporation, Navico is currently the world’s largest marine electronics company, and is the parent company to leading marine electronics brands: Lowrance, Simrad Yachting, B&G and C-MAP. Navico has approximately 1,800 employees globally and distribution in more than 100 countries worldwide. www.navico.com