Objective:
Introduce a new brand and product line into the upstart personal consumer GPS navigation industry.

Need:
Establish the company as a player in the industry. Increase target market awareness, resale buy consideration through a mix of push and pull marketing tactics.

Approach:
Defined the value proposition of the brand and pushed it through all marketing vehicles. Developed website with informational and sales-based focus. Developed channel sales and promotional tools to aid sales through distribution channels. Developed end-user awareness through an equal mix of public relations and retail channel advertising vehicles. Designed website with an equal mix of information and sales focused content.

Results:
Established client as one of the top four companies in the industry and maintained an awareness level commensurate with the market leader.