Egersund, Norway – Simrad Yachting – a leader in the design and manufacture of world-class marine navigation, autopilot, radar, communications and fishfinding systems – announced today Simrad® Cruise, the most intuitive chartplotter on the market. Designed for simple and straightforward navigation, Cruise features a simple, easy-to-use

America’s Number One Fishfinder Adds A New Weapon to the Angler’s Arsenal Tulsa, Okla. – Lowrance®, a world-leading brand in fishing electronics since 1957, announced today that its Lowrance LiveSight™ Sonar transducer will be available for consumer purchase in May 2019. Immediately compatible with Lowrance

Tulsa, Okla. – Navico, parent company to the Lowrance®, Simrad®, B&G® and C-MAP® brands, announced today the passing of Darrell J. Lowrance, founder of its Lowrance brand. Darrell served as President and CEO of Lowrance Electronics from 1964 to 2006, and was responsible for many

More Competitors Used Lowrance Than All Other Electronics Brands Combined Tulsa, Okla. – Lowrance®, a world-leader in fishing electronics since 1957, added another powerful showing to a long list of tournament successes at this year’s Bassmaster Classic Championship in Knoxville, Tenn. Held March 15-17 launching

Users Can Now Access or Download ROFFS Reports When Offshore Reston, Va. and Melbourne, Fla. – mazu, a leading marine technology and satellite communications brand and ROFFS™ (Roffer’s Ocean Fishing Forecasting Service), a scientific consulting company, announced today they have entered a partnership. Now with the

Manufacturer of Advanced Yacht Remote Controls Expands Capabilities Fort Lauderdale, Fla. – Dockmate, manufacturer of advanced wireless remote controls for yachts, announced today enhanced functionality for its state-of-the art Dockmate solution. Greatly expanding the capability and compatibility of its wireless remote-control system, Dockmate now supports an