New Update Adds Active Imaging™ Support and StructureScan® 3D Enhancements Tulsa, Okla. – Lowrance®, a world-leader in fishing electronics since 1957, has released a new software update for HDS Carbon™ displays. Offering significant new features, the Lowrance 18.3 software update includes support for Active Imaging™,

New Software Enables Active Imaging™ and StructureScan® 3D Enhancements Egersund, Norway – A new software update for Simrad® NSO, NSS and GO series displays has been released that provides new sonar functionality, sonar enhancements and other improvements to the user interface that make Simrad multifunction displays

Sturtevant, Wis. – Evinrude announced today that it has signed on as a sponsor of the new Major League Fishing (MLF) Bass Pro Tour and will be the title sponsor of the series’ Stages in 2019. The partnership is especially fitting because it brings together an

Relief for Coast Guard Members Impacted by Government Shutdown Stonington, Conn. – The Coast Guard Foundation, a non-profit organization committed to the education and welfare of all Coast Guard members and their families, announced today that the organization is sendingan initial $250,000 in family support

Pittsburgh, Penn. – ANGLR, the company creating innovative technology for the fishing industry, announced today new Premium Maps have been added to its popular mobile application. More than a dozen essential mapping tools are now available in three premium tiers: Elite, Freshwater and Saltwater. For

Sturtevant, Wis. – Evinrude announced today that Evinrude professional angler Terry Bolton won the first Fishing League Worldwide (FLW) event of 2019, held January 10-14 on Sam Rayburn Reservoir in Brookeland, Texas. This was the Benton, Kentucky resident’s first win after 24 years on the Tour.