Introduce a new brand and product line into the upstart personal consumer GPS navigation industry.
Establish the company as a player in the industry. Increase target market awareness, resale buy consideration through a mix of push and pull marketing tactics.
Defined the value proposition of the brand and pushed it through all marketing vehicles. Developed website with informational and sales-based focus. Developed channel sales and promotional tools to aid sales through distribution channels. Developed end-user awareness through an equal mix of public relations and retail channel advertising vehicles. Designed website with an equal mix of information and sales focused content.
Established client as one of the top four companies in the industry and maintained an awareness level commensurate with the market leader.