- Brand Position: Defining value proposition and strategic competitive advantages, developing competitive placement and communications strategies
- Brand Communication: Development of strategic message and ‘to market’ branding strategy and approach for introducing new companies, products or services into markets; realigning existing companies in established markets and introducing them into untapped markets
- Competitive Analysis: Primary market research, analysis and competitive brand positioning
- Marketing Strategy: Develop strategic messaging and company, product or service positioning, determine most appropriate and cost-effective mix of marketing tools to best reach targets, penetrate markets and realize sales goals
- Timing: Define and develop branding and sales generation strategies, define application and timing of marketing tools
- Execution and implementation: Examine tactical components of global, regional and local campaigns; determine implementation timing
- Promotional marketing: development of end-user and channel promotions, roll-out and management and analysis
- Market Research: primary quantitate and qualitative research – design, management and reporting
- Event management: planning, support, presentation development, speaker training, booth strategies, scheduling and onsite facilitation
- Media Relations: media, analyst and influencer tours and briefings, editorial awareness surveys, new product introductions, product review programs, editorial calendar management, tradeshow support, press conference coordination, virtual press rooms, and more
- Corporate Communications: spokesperson training and development, internal and external communications, crisis communications and community relations
- Event Coordination: planning, support, presentation development, speaker training, booth strategies, scheduling and onsite facilitation
- Copywriting: white papers, contributed articles, advertorials, newsletters, marketing collateral, and more
- Market Analysis: Determine target audience segments by geography, economics and activity
- Media Evaluation and Negotiation: Determine media to reach target audiences, analyze media and advertising vehicles, negotiate rates and added value components
- Media Placement Management: develop media placement schedule, negotiate program cost, outline material due dates and specifications, manage and verify placements
- Competitive media placement analysis