All Donations Made Nov. 30 will be Tripled Stonington, Conn. — The Coast Guard Foundation, a non-profit organization committed to strengthening the Coast Guard community and service by supporting members and families, announced that this GivingTuesday, the organization will inspire generosity by launching a $25,000 matching gift challenge. Supporting its work to assist Coast Guard members and their
Somerset, N.J. – ePropulsion, a global leader and market challenger in marine electric propulsion systems and services, announced today that, after an extensive search for the best partner to work with, it selected a distribution partner and established ePropulsion Australia as the sole, licensed representative for ePropulsion and its products in the Australian market in September. This partnership
Game Changing Sonar Technology Protected by Industry Leading Foul-Release Coating Auckland, New Zealand – Propspeed, leading innovator of underwater foul-release coatings, announced today it has received an endorsement from Electronic Navigation Ltd. (ENL). The innovator in wide-angle sonar technology relied on by anglers and oceanographers alike, ENL has tested the Propspeed Foulfree foul-release coating and found
Dallas, Texas – Suntex Marina Investors, LLC (Suntex), the premier owner and operator of best-in-class marina properties, announced today its continued support of the charitable organization, Folds of Honor, as its title sponsor for the Folds of Honor North Texas Fifth Annual Gala. Folds of Honor North Texas, a 501(c) (3) nonprofit organization that provides educational
Leading Marine Electronics Manufacturer Expands Presence Following Rapid Growth Auckland, New Zealand – Vesper Marine, a leading manufacturer of innovative marine safety products, after a period of rapid growth, announced today the appointment of a vice president of sales for Americas, and the opening of its new U.S. office. As vice president of sales for
Come to this event! It's going to be a lot of fun.
Come to this event! It's going to be a lot of fun.
Come to this event! It's going to be a lot of fun.
Objective: An information and consumer technology corporation wanted to expand its presence in the consumer market and increase its overall brand awareness in the category. Need: Attract new buyers who were not currently being reached through the client's traditional promotional methods. Increase the overall awareness of the brand in the consumer market. Approach: Conducted market
Objective: Introduce a new brand and product line into the upstart personal consumer GPS navigation industry. Need: Establish the company as a player in the industry. Increase target market awareness, resale buy consideration through a mix of push and pull marketing tactics. Approach: Defined the value proposition of the brand and pushed it through all
